Florence - Gucci Museo celebrates an icon

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Gucci Museo celebrates an icon


Situated in the heart of Florence, the city where Gucci’s story began, Gucci Museo takes visitors on a journey through the history of the brand. From its humble beginnings as a Florentine artisan leather company founded by Guccio Gucci in 1921, the collection now ranges from clothing, accessories, and homewares to special-edition cars customised by Gucci.

The museum is divided into the varying themes of the Gucci brand, inspired by iconic motifs and symbols throughout the years. 2013 marks the 60th anniversary of the Gucci horsebit loafer, and an exhibition is dedicated to the iconic shoe, including the versions made famous by Madonna at the MTV Music Video Awards and by Brad Pitt in the 1999 film Fight Club.

As well as permanent collections, the museum also features contemporary art installations, and the private basement houses the vault that contains the Gucci archive, conserved to document the house’s heritage. 


Joana Vasconcelos
Until December 15, 2013

In a temporary exhibition on loan from the Pinault Collection, Gucci Museo presents three works from Portugese artist Joana Vasconcelos: Red Independent Heart (2010), Psycho (2010), and Lavoisier (2011). Joana incorporates traditional Portuguese crafts such as crochet, filigree, and ceramics into her work, which is characterised by a decontextualisation of the familiar and the deconstruction of how we identify things.


Gucci loafer legacy

Florence – Permanent exhibition

A dedicated exhibit at Gucci Museo narrates the legacy of the Gucci horsebit loafer – from its origins up to the modern day, with styles from the past six decades. The horsebit loafer made its debut in 1953 when Guccio Gucci’s son, Aldo Gucci, expanded his family’s business with the incorporation of footwear – sealing the fate of this style as the most iconic Gucci shoe ever made. Archival shots of Hollywood royalty photographed wearing the loafer provide a background for the shoes on display.


Gucci: The Making Of

Edited by Frida Giannini
Edited by Gucci’s Creative Director, Gucci: The Making Of is a dynamic record of the world-renowned fashion house, showcasing the inspirations behind the design and offering an in-depth look into its origins, identity, influence, and innovation.



The great outdoors
International Balloon Festival of Saint-Jean-sur-Richelieu, August 10–18, Quebec

The largest hot-air balloon gathering in Canada, the International Balloon Festival of Saint-Jean-sur-Richelieu features large concerts, and dance and circus events. At the Nuits Magiques event, hot-air balloons attached to the ground and lit up like giant Chinese lanterns are accompanied by an aerial and acrobatic show combining original music, lighting effects, and video projections. 


Montreal Botanical Gardens
Mosaïcultures Internationales Montréal 2013. Until September 29

Mosaïcultures Internationales Montréal 2013 (MIM2013), the prestigious competition of horticultural art, is on at the Montreal Botanical Gardens until September 29. The theme this year is ‘Land of Hope’, raising awareness of the importance of preserving the richness of life on Earth. More than 50 creations from 20 countries are on show, competing to win the Grand Honorary Award. Qatar Airways is co-presenter of the event, and the partnership includes a variety of activities that allow MIM2013 visitors to travel around the world without ever leaving the city. The Qatar Airways’ International Crossroads exhibit gives visitors the opportunity to learn more about the various horticultural pieces of art they have seen and explore the represented countries through interactive stations and kiosks. 


Montreal, Canada
Distance: 10,414 km
Flight Time: 13 hours, 40 mins
Frequency: 3 flights a week

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Milan, Italy
Distance: 4,359 km
Flight Time: 6 hours, 40 minutes
Frequency: 2 flights a day

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Rome, Italy
Distance: 4,020 km
Flight Time: 6 hours
Frequency: 2 flights a day

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Venice, Italy
Distance: 4,142 km
Flight Time: 6 hours, 35 minutes
Frequency: Daily

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