Designer chocolate

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When an inventor father went into business with his artistically minded daughter, a unique way of making and presenting chocolate resulted. Greg Sunning talks to Choc on Choc co-founder Flo Broughton about their intelligent chocolates now in demand around the world.


Nestled in the English countryside, just outside the Roman spa city of Bath – home to one of the world’s most famous relaxation venues of all time – is the home of a unique chocolate-making enterprise.

Choc on Choc’s workshop in the idyllic village of Rode is home to a tightly knit team of 35 artisans making 60,000 pieces of chocolate a week by hand. From a scientific breakthrough in 2004, they now produce 50 tonnes of chocolate a year, which is quickly snapped up for gifts around the world.

“My dad is a former inventor, and I was fresh out of university, so we both had some time on our hands,” says Flo. “We took some moulds that he had and started making chocolate gifts for friends and family to see if they liked them. We weren’t thinking of it as a business, we just like being creative and messing around.”

But in 2004 they patented their unique ‘layering’ method of building chocolate, layer upon layer, or ‘chocolate on top of chocolate’. “It means everything we do is unique and we can stay ahead, creating whatever we want,” says Flo. “For Marmalade Market in Qatar, we created a gold camel. We’re very flexible and can make anything.”

Choc on Choc use one of the world’s best suppliers for all their chocolate. “We source our chocolate from Belgium, from Callebaut. We use a 53% cocoa for our dark chocolate that works for both adults and children, the milk chocolate is 35%, and the white chocolate is 28%. We then blend our chocolates; most are a blend of dark and white chocolate.”

Their expert chocolatiers have created a vast confectionery collection, with over 200 individual designs and an array of exciting flavours, all with gifting in mind. All that’s about to change, however, according to Flo.

“We’re working on a ‘treat yourself’ range, which are chocolate buttons that look like shirt buttons. We want people to eat them, rather than sharing them as gifts!”

Their original noughts and crosses product became ‘Love and Kisses’ and is still stocked to this day.

A Choc on Choc selection is now available in Marmalade Market at Hamad International Airport in Doha.

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