Five minutes with Aiisha Ramadan
Written by Diana Farid
Young Lebanese fashion designer Aiisha Ramadan has gained a foothold on the international fashion scene with her lively, feminine couture brand. Awarded the Young Designer of the Year 2000 by Swarovski, and a Women Achiever award in 2011, she has collaborated with many international brands and successfully become the choice of many celebrities.
How did you start your fashion journey?
I started very early by stitching dresses for my dolls. My favourite summer holiday hobby was making clothes for my Barbies; this combined with my passion for art ended up with me pursuing a career in fashion design.
Your designs have Western and Eastern influences, which strive to strike a balance between simplicity and decorative detail; describe the woman you design for.
I design for women who want to look and feel confident in their own skin, regardless of their age. This woman is practical, which makes her appreciate the creativity and elegance of my designs. This is where my Middle Eastern roots kick in.
You have collaborated with international brands; how was it when your brand started to get international exposure?
Each collaboration carries a mutual benefit. Our long-term commitment and honest association with other brands result in making the consumer remember our label when they see the brands we collaborate with, and vice versa.
International celebrities like Christina Aguilera, Paris Hilton, and many more have been dressed in your couture; how does that add to your brand?
Celebrities are their own brands. When a celebrity wears our clothes, she doesn’t define us as a brand, but rather brings the spotlight on us, which is always very good exposure.
Tell us a little about your experience signing with global fashion scout Asil Attar.
Asil Attar is a woman with 20 years of experience in the fashion world both regionally and internationally. She is one of the few people who believed in Middle Eastern talent and has decided to showcase it to the world. I’m very grateful to be one of those ‘talents’ that Asil chose to invest in.
Who are the designers that inspire you?
My long-lasting love goes to Valentino and Elie Saab. However, it’s only fair to say that every day there are new designers worth admiration and respect.
What essential luxe items do you always pack when you travel?
My Tod’s leather loafers, as they’re the most comfortable, an AIISHA leather belt, a light bag like Longchamp, and an Hermès scarf to add colour.
What was your most recent memorable experience overseas that you would recommend?
Every time I fly to France for work, I make it an excuse to pass by Italy. I could spend the rest of my life discovering Italy because its so interesting, rich, and it speaks to me. I recommend you pick your favourite country or continent and explore it.
Do you prefer a window or an aisle seat?
Always a window.