family travel - Worldly dress sense

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Independent children’s fashion labels are taking on some of the world’s biggest clothing brands, leading the way on design and ethical production, and bringing a real sense of fun to the market. These smaller firms set up by enterprising individuals are springing up across the globe, celebrating the best of the countries they’re established in and generating new business for their communities. Nichola West rounds up five of her favourite small clothing labels for children from around the world.


Kuna Kids, South Africa

Clothes that celebrate the area they have been created in have a special appeal, and Kuna Kids from South Africa certainly does that. The line showcases the local Shweshwe fabrics in a fun and child-friendly way and describes itself as having an African heart but with Western influences in design.

Velveteen, Hong Kong

Velveteen provides employment for mothers who would otherwise be unable to support their children. They are also fair trade wherever possible. Their beautiful clothes have a classic look and use gorgeous patterns and fabrics. Finely crafted and hand-embroidered, their use of Indian artisan techniques really sets them apart.


Waddler, South America

Waddler’s beautiful alpaca-wool clothes are inspired by the founders’ travels across South America as a family, and their nomadic lifestyle. With a whimsical, timeless appeal, these are clothes to cherish and wear often before passing on to the next generation.


Huxbaby, Australia

Huxbaby creates minimalist gender-neutral fashion for kids with an adult level of style. They have a focus on sustainability, and with organic super-soft cotton and simple but edgy designs they are perfect for fashion-conscious kids (and parents!).


Lilala Kids, Portugal

Founded in the hills of Portugal by Australian Astrid Fernandes, Lilala Kids works on the principle that pyjamas are one of the most worn items of clothing and therefore should be fantastic. Using no zips, buttons, or drawstrings, and made with only the very best Peruvian cotton, Lilala’s sleepwear is beautifully comfortable, and stylish too. 

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